UTC La Jolla, CA

Our team worked closely with ASRV’s founder and team to translate the brand’s clear aesthetic and values into a store experience that closely aligns with their digital narrative. After re-crafting the global concept we built the first two locations of the completely revamped design on a prime corner of the world class Westfield UTC center and the famed Americana at Brand.

A completely custom fixture design and material story uses a very limited palette to create a distinct statement in the growing luxury technical apparel market.

Photos: ASRV; Andrew Bui