REI

At the center of REI’s premiere flagship is a Lookout installation that inspires adventure.

Flagship | Seattle, WA

A dramatic and engaging temporary installation that ended up lasting more than a year, the Lookout project features REI's seasonal collections of apparel and gear.

The lookout is staged near the entry of the 2 story flagship store in downtown Seattle. Shoppable at the ground floor, the lookout also rises to the second level and treats visitors to a video of the nearby Olympic Mountains.

“WE ARE PASSIONATE ABOUT THE OUTDOORS AND COMMITTED TO PROMOTING ENVIRONMENTAL STEWARDSHIP AND INCREASING ACCESS TO OUTDOOR RECREATION THROUGH VOLUNTEERISM, GEAR DONATIONS AND FINANCIAL CONTRIBUTIONS.” - REI MISSION STATEMENT EXCERPT