BCBGMAXAZRIA

Store Concept

Tasked with refreshing the store design for the brands Retail and Department Store locations we started by examining the core and history of the BCBGMAXAZRIA brand. A brand known for quality, luxury, and elegance, we sought to set the stage of the store environment to highlight the ongoing creativity of their seasonal collections.

A stripped down space highlights the use of textured plaster walls while the fixtures feature natural materials like wood and marble to frame the varied clothing and accessories. A flexible fixture design also allows for easy refreshes of the store layout and material story as seasons and trends change over time.

Project completed while with Otto Design Group