BCBGMAXAZRIA

Refreshing and reinvigorating everything you think you know about a long-standing luxury brand.

Store Concept

Tasked with refreshing the store design for the brands Retail and Department Store locations we started by examining the core and history of the BCBGMAXAZRIA brand. A brand known for quality, luxury, and elegance, we sought to set the stage of the store environment to highlight the ongoing creativity of their seasonal collections.

A stripped down space highlights the use of textured plaster walls while the fixtures feature natural materials like wood and marble to frame the varied clothing and accessories. A flexible fixture design also allows for easy refreshes of the store layout and material story as seasons and trends change over time.